We partnered with Uwingu to help with marketing strategy, social media, online contests, promotional campaigns, monthly email newsletters, and grant applications. The goal was to sell crater names on the Uwingu Mars map. The crater names were often named in honor of loved ones or for personal milestones. The funds generated went towards grants for space research, education, and exploration.
Uwingu (which means “sky” in Swahili, and is pronounced “oo-wing-goo”) consists of a team of leading astronomers, planetary scientists, former space program executives, and educators. Uwingu is dedicated to creating new ways for people to personally connect with space exploration and education while raising funds to support nonprofit organizations in space exploration and astronomy. Uwingu’s users come over 190 countries across the globe and are helping to create the first crowd-sourced map of Mars. Individuals around the world have named over 15,000 craters, and the Uwingu Fund has already allocated over $130,000 in grants.