Due Dates: Submit all creatives FIVE (5) days before the campaign launch. POM can not guarantee that creative received after the due date will go live on time.
Consider pointing your campaign toward an email acquisition contest. I like the super-easy to setup KingSumo system. Use the free version here, or purchase a lifetime license for $49 here.
Third Party Creatives:
All HTML5 or rich media must be served by a third party.
All third-party tags (creative serving AND tracking-only) and accompanying technologies being served by tags must be SSL Compliant (HTTPS). POM cannot offer makegoods for non-compliant tags.
Campaigns served via a third party must grant adops@pocketoutdoormedia.com reporting access within the first week to prevent reporting discrepancies. Failure to do so may result in billing off primary reporting numbers.
Run of Site, Homepage Takeover, Hub Sponsorships // All ads with a white background require a 1px black border.
For best CTR %, submit THREE (3) individual versions of creative at one time (or 15 total pieces of artwork). Our system will optimize to automatically present the strongest performing message, or opportunity for the best conversion rate.
Pre-Roll Video
Can be site-served and can accept VAST (4.1) Tags for 3rd party serving. We do not accept VPAID tags.
Hub Sponsorships
Hub sponsorships require the following assets:
Email Newsletter Sponsorship Materials (see below)
To create your custom email send, we’ll need the following:
600×600 image file
Click-thru URL
Body copy (500 characters)
Subject line (150 characters)
Preview line (150 characters) (this will be text shown in the email before a user opens it)
Exclusive offers or discounts are strongly encouraged
Consider pointing your email toward an email acquisition contest. I like the super-easy to setup KingSumo system. Use the free version here, or purchase a lifetime license for $49 here.
For consistency and ad recall, we recommend using just ONE set of talking points/scripts for each podcast for the entirety of your campaign (i.e. the same :60 and :30 spots would be used for all podcasts in your campaign)
Podcast sponsorships are paid advertising spots and not product endorsements
Two Options
Prepare several talking points that might resonate best with the respective audience(cycling, run, triathlete). Our hosts will use your notes to create the sponsorship (most common).
Prepare pre-written scripts, 150 words max for the :60 and 75 words max for the :30
