UA-38688644-1

POM Advertising Specs

Digital Ad Specs: Guidelines and Requirements

Due Dates: Submit all creatives FIVE (5) days before the campaign launch. POM can not guarantee that creative received after the due date will go live on time.

Improve Click Rates:

  • Performance is largely impacted by the creative, CTA, promo/pricing, etc. This article has a lot of great examples and ideas – https://blog.bannersnack.com/banner-ads-examples-from-tech-industry/
  • Consider pointing your campaign toward an email acquisition contest. I like the super-easy to setup KingSumo system. Use the free version here, or purchase a lifetime license for $49 here.

Third Party Creatives:

  • All HTML5 or rich media must be served by a third party.
  • All third-party tags (creative serving AND tracking-only) and accompanying technologies being served by tags must be SSL Compliant (HTTPS). POM cannot offer makegoods for non-compliant tags.
  • Campaigns served via a third party must grant adops@pocketoutdoormedia.com ​reporting access within the first week to prevent reporting discrepancies. Failure to do so may result in billing off primary reporting numbers.

Questions?


Standard Banners and Homepage Takeovers

Run of Site, Homepage Takeover, Hub Sponsorships // All ads with a white background require a 1px black border.

For best CTR %, submit THREE (3) individual versions of creative at one time (or 15 total pieces of artwork). Our system will optimize to automatically present the strongest performing message, or opportunity for the best conversion rate.

Pre-Roll Video

Can be site-served and can accept VAST (4.1) Tags for 3rd party serving. We do not accept VPAID tags.

Hub Sponsorships

Hub sponsorships require the following assets:

  • Email Newsletter Sponsorship Materials (see below)
  • Standard Banners (see above)
  • 88×31 Brand Logo

Email Newsletter Sponsorships

See newsletter sponsorship example with Amp Human (advertiser) logo and horizontal banners.

Join our free email newsletter list(s) for a summary of our most popular content.

Custom Sponsored Email Blast

To create your custom email send, we’ll need the following:

  • 600×600 image file
  • Click-thru URL
  • Body copy (500 characters)
  • Subject line (150 characters)
  • Preview line (150 characters) (this will be text shown in the email before a user opens it)
  • Exclusive offers or discounts are strongly encouraged
  • Consider pointing your email toward an email acquisition contest. I like the super-easy to setup KingSumo system. Use the free version here, or purchase a lifetime license for $49 here.
  • Example: https://bit.ly/2C5XepH

Podcast Sponsorships

Facebook Post

  • 1200×628 Hero Image
  • Headline (25 characters)
  • Brand Copy (100 characters)
  • Click-Through URL
  • Account to Tag
  • Hashtag (if needed)

Print Ads

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