To host your own email acquisition contest to pair up with your campiagn. I like the super-easy to use KingSumo platform. Use the free version here, or purchase a lifetime license for $49 here.
Third Party Creatives:
All HTML5 or rich media must be served by a third party.
All third-party tags (creative serving AND tracking-only) and accompanying technologies being served by tags must be SSL Compliant (HTTPS). POM cannot offer makegoods for non-compliant tags.
Campaigns served via a third party must grant email@example.com reporting access within the first week to prevent reporting discrepancies. Failure to do so may result in billing off primary reporting numbers.
Do you plan to send one set of talking points/scripts to use for the entire campaign OR multiple sets of talking points/scripts for each separate episode? For consistency and ad recall, we recommend using just ONE set of talking points/scripts for each podcast for the entirety of the campaign (i.e. the same :60 and :30 spots would be used for the entire campaign)
POM has the right to adjust the scripts to be in our voice/tone
Podcast sponsorships are paid advertising spots and not product endorsements
Talking Points or Scripts
Several points that might resonate best with the respective audience listening to the podcast (cycling, run, triathlete)
For the scripts, we request 150 words max for the :60 and 75 words max for the :30