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Social Media

How To Maximize Your Editorial Coverage

How To Maximize Your Editorial Coverage

10 Easy Steps to Amplify Your ReachHave some new editorial coverage from your favorite editors or publication? Be sure to maximize your exposure with each mention. These 10 easy steps will help you reach an even wider audience. 1. Double CheckReview the content and make sure everything looks good. If not, share corrections with the editor. It’s always nice to acknowledge…read more →

How and Why – Pinning Posts on Facebook and Twitter

How and Why – Pinning Posts on Facebook and Twitter

Would you like more exposure for your event, newsletter or promotion?   Pinning a post to your Facebook and/or Twitter timelines is a great way to share your most valuable content. Use these priority spots to get in front of people ASAP when they visit your accounts. You may pin text updates, links, photos, videos or a combination of these…read more →

Platform: Get Noticed in a Noisy World

Platform: Get Noticed in a Noisy World

Isn’t a great product enough? Shouldn’t it be able to stand on its own? When there were three TV channels and two kinds of toothpaste, quality alone could sell itself. But in a global economy crowded with millions of competitors, quality is just the beginning. The real challenge is getting the attention of those who might buy your product or service. Two little words have combined to make this easier, less expensive, and more possible than ever: social media. Websites, blogs, apps, and social networks — used in concert and with savvy — can connect you with a global audience. No gatekeepers. No massive fees. Michael Hyatt knows from experience. An author, agent, and publisher for more than thirty years, he has spent the past eight years creating an online following that numbers in the hundreds of thousands — all while leading the largest inspirational publisher in the world. But a flashy website is not a platform. A Facebook page joins millions just like it. Creating an effective platform is the key to success, but it is not simple. In Platform, Hyatt condenses his expert knowledge into step-by-step plans for building your own virtual stage, including: • Proven strategies • Easy-to-follow formulas • Practical guidance You don’t need a separate book to explain each application, each decision. You just need one book that distills it all into clear, proven paths. You just need Platform.

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