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Free Gift: 5 Step Social Media Plan

How and Why – Pinning Posts on Facebook and Twitter

How and Why – Pinning Posts on Facebook and Twitter
Would you like more exposure for your event, newsletter or promotion?
 
Pinning a post to your Facebook and/or Twitter timelines is a great way to share your most valuable content. Use these priority spots to get in front of people ASAP when they visit your accounts. You may pin text updates, links, photos, videos or a combination of these elements.
 
What should you pin?
    • Introduction or welcome video
    • Details about joining your email list and your “bribe to subscribe”
    • Link to the most popular content on your site
    • Rules about your page or group
    • Current(or upcoming) sales or promotions
    • Upcoming event details
    • Your trade show or expo booth number with invite to visit
  • Anything that might be valuable and helpful to fans
How to pin a Facebook post
    • Create your Facebook post
    • Click the dropdown menu at the top-right area of the post
    • Select “Pin to Top of Page”
  • Check to see that there is a “pin” icon at the top-right of the post
How to pin a Twitter post
    • Create your tweet
    • Click the dropdown menu at the top-right area of the post
    • Select “Pin to your profile page”
  • Check to make sure that the tweet shows a “pin” icon and says “Pinned Tweet” at the top-left area of the post

Be sure to set a reminder in your calendar to update your pinned posts. You’ll want these to correspond with your most timely and important news.

Sharing is Caring! If this info was helpful, please share it on your favorite social media network or pass along to a friend!

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We help clients save time and money using technology. For fun, we enjoy juicing vegetables, reading library books, and learning new software. We spend summers exploring mountain bike trails and working from our camper-trailer.

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