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Platform: Get Noticed in a Noisy World

Platform: Get Noticed in a Noisy World
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"It is our choices that show what we truly are, far more than our abilities." - J.K. Rowling, Harry Potter and the Chamber of Secrets

Platform: Get Noticed in a Noisy World

Author: Michael Hyatt
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Publisher: Thomas Nelson on Brilliance Audio
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Publication Year: 2014
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Finished? Yes, on11-17-2015
Signed? No

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Description
Isn’t a great product enough? Shouldn’t it be able to stand on its own? When there were three TV channels and two kinds of toothpaste, quality alone could sell itself. But in a global economy crowded with millions of competitors, quality is just the beginning. The real challenge is getting the attention of those who might buy your product or service. Two little words have combined to make this easier, less expensive, and more possible than ever: social media. Websites, blogs, apps, and social networks — used in concert and with savvy — can connect you with a global audience. No gatekeepers. No massive fees. Michael Hyatt knows from experience. An author, agent, and publisher for more than thirty years, he has spent the past eight years creating an online following that numbers in the hundreds of thousands — all while leading the largest inspirational publisher in the world. But a flashy website is not a platform. A Facebook page joins millions just like it. Creating an effective platform is the key to success, but it is not simple. In Platform, Hyatt condenses his expert knowledge into step-by-step plans for building your own virtual stage, including: • Proven strategies • Easy-to-follow formulas • Practical guidance You don’t need a separate book to explain each application, each decision. You just need one book that distills it all into clear, proven paths. You just need Platform.
Notes
This book is an excellent resource for any entrepreneur, consultant, professional athlete, sales rep or marketing professional. The basics for building your business are organized in a way that is clear and actionable. This is one of my FIRST suggestions when prospects (or clients) come to me for assistance. Go and read it now. Consider following Michael Hyatt's podcast too. Tons of great information!
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