Author: David Meerman Scott, Brian Halligan
Genre(s): Business & Economics
Publication Year: 2010
Finished? Yes, on06-03-2015
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
This book shared many entertaining and timeless marketing and business lessons using the Grateful Dead's philosophy. I especially liked the thrifty and grassroots strategies they employed. I have a hard time reading business books and staying engaged. The stories and anecdotes held my interest and made me smile. My husband is a Grateful Dead fan so it also provided some fun conversation topics!