We’re a business automation company helping outdoorsy and eco-friendly brands. We use technology to help them get more done, follow up with more leads, and close more sales. Success is seeing efficiency improvements. We want everybody to spend more time with friends, family, moving – enjoying life!

Does This Sound Like You?

Do you love your job, but struggle to keep up with new technology? We know how that feels. And we can assure you…

  • If you want to start a business or grow your existing business…
  • If you are an outdoor industry or eco-friendly brand…
  • And especially if you long to balance your desire for income with a healthy active lifestyle…

… then you’ve arrived at the right place, this is the site for you.

We help brands get started, run, and grow their businesses. If that’s you, this means you can have more success and balance in your business and personal life.

Our Story

Over the years, we’ve worked in many areas of the bicycling industry. This allows us to understand and create solutions that will appeal to as many people as possible. In the past we’ve experienced the following:

  • Working at our local bicycle, triathlon, and outdoor shops
  • Working for product manufactures
  • Setup and management of US and foreign distributor networks
  • Racing (almost every discipline available) – road, triathlon, Xterra, mtb xc, mtb dh, mtb slalom, velodrome track cycling, etc
  • Trail building and trail crew management
  • Working with local cycling advocacy non-profits

We run a lifestyle company and want you to do the same…

After a traumatic brain injury rocked our world, we reprioritized our life. From the challenges we’ve faced, we know we can help others balance their work and lives too.

We are fortunate to have a business that aligns with our lifestyle, and we get to make a positive impact on others. We spend lots of time traveling in our camper trailer. Along the way, we ride mountain bikes and check out disc golf parks. Our pup, Angel makes sure we don’t spend too many hours working each day!

Some ways we can help you for free
If you have read this far, chances are you’re interested in streamlining your business and life. We like helping, sharing, and encouraging others via the tips and resources on this site. Here are a few ways we can help you, all 100% free.

  1. Subscribe to our monthly newsletter.
  2. We’ll share some of our most popular tutorials, tools, and offers from the brands we know, trust, use, and recommend.
  3. Read the blog posts. We are always adding new content to help cover areas that apply to any industry. Sharing is caring, please pass along anything you find valuable!
  4. Connect on Social Media. We post our favorite finds on LinkedIn, YouTube, and Instagram
  5. Let us know where you struggle with your business. This feedback helps generate ideas for upcoming content and tutorials.

We are eager to help you succeed!

Our Top Posts
You may enjoy reading some of our most popular content:



Ellen Butler

Specialties: Marketing automation, lead generation, sales pipeline setup, email marketing strategy, online event registration systems, web based classes and webinars. We love the following tools: Dropbox, MailChimp, Jotform, Google Documents, Yet Another Mail Merge and more!
Hobbies: traveling, riding bikes, going on social runs & hikes, vegetable juicing, making sprouted seed granola, traveling and packing light
Contact Ellen HERE

Eric Butler website

Eric Butler
Specialties: – Business development and operations, lead generation, sales
Hobbies: mountain biking, disc golfing, drinking craft hard ciders
Contact Eric HERE